Key Definitions
Capitalism
An economic system in which the production and distribution of goods and services in society is organised via a free market for the purpose of maximsing profits.
Hegemony
The total cultural, economic and political dominance achieved bt the ruling elite in a society.
Feudal System
Is a decenterlized sociopolitical structure in which a weak monarchy attempts to control the lands of the realm through reciprocal agreements with reigonal leaders.
Marxisism
Ideology derived from the writings of the sociologist Karl Marx which sees soicety as dominated by capitlist structures which maintain the hegemony of the ruling class and lead to the exploitation of workers.
Pluarism
The view that were a society is comprised of a wide range of social and ethnic groups with different values, political and ideological beliefs, representations by the media will naturally reflect this diversity.
High Concept Films.
A film which a big budget and state of the art special effects, usally associated with the US productions.
Friday 16 October 2009
Wednesday 28 January 2009
Audience as Mass
The key ideas in which media audiences should remember are:
1) The media are often experienced by people alone
2) Wherever they are in the world, the audience for a media text are all receiving exactly the same thing.
Many theorists have explained that about mass audience theory in which when people listen to their CD`s or sit in the cinema, they become a part of the mass audience.
By looking at the early history of the media, it is fairly easy to see where the idea of a mass
Audience came from. Within less than a hundred years photography, film, radio and television were all invented. Each one of them allowed works of art or pieces of entertainment that
might once have been restricted to the number of people who could fit into an art gallery or a theatre to be transmitted in exactly the same form to enormous numbers of people in different parts of the world. It can be very easy, living in this media saturated world to forget how strange this might once have seemed.
Theorists’ explanation on Mass Audience
Sociologist Herbert Blumer described it in 1950:
First, its membership may come from all walks of life, and from all distinguishable social strata; it may include people of different class position, of different vocation, of different cultural attainment, and of different wealth. .....
Secondly, the mass is an anonymous group, or more exactly is composed of anonymous individuals
Third, there exists little interaction or change of experience between members of the mass. They are usually physically separated from one another, and, being anonymous, do not have the opportunity to mill as do members of the crowd.
Fourth, the mass is very loosely organised and is not able to act with the unity of
a crowd.
Defying Audiences, The Mass Market.
Media producers and institutions like to think of audiences in groups, and this a true statement of advertisers who have targeted groups of consumers in the past.
The producers of media texts and the advertisers who used them were if anything even more interested in these audiences who they could contact through the new media. To investigate exactly how large their share of the mass market was, television companies and advertisers pioneered new techniques of market research which involved quantitative surveys where they attempted to count how many people they reached.
The most obvious example of this is the system of television ratings which still has enormous effect on the workings of TV stations. You may be able to think of a show that you enjoyed which was taken off because it did not achieve high enough ratings. If so you may agree with the thinking of Todd Gitlin:
The key ideas in which media audiences should remember are:
1) The media are often experienced by people alone
2) Wherever they are in the world, the audience for a media text are all receiving exactly the same thing.
Many theorists have explained that about mass audience theory in which when people listen to their CD`s or sit in the cinema, they become a part of the mass audience.
By looking at the early history of the media, it is fairly easy to see where the idea of a mass
Audience came from. Within less than a hundred years photography, film, radio and television were all invented. Each one of them allowed works of art or pieces of entertainment that
might once have been restricted to the number of people who could fit into an art gallery or a theatre to be transmitted in exactly the same form to enormous numbers of people in different parts of the world. It can be very easy, living in this media saturated world to forget how strange this might once have seemed.
Theorists’ explanation on Mass Audience
Sociologist Herbert Blumer described it in 1950:
First, its membership may come from all walks of life, and from all distinguishable social strata; it may include people of different class position, of different vocation, of different cultural attainment, and of different wealth. .....
Secondly, the mass is an anonymous group, or more exactly is composed of anonymous individuals
Third, there exists little interaction or change of experience between members of the mass. They are usually physically separated from one another, and, being anonymous, do not have the opportunity to mill as do members of the crowd.
Fourth, the mass is very loosely organised and is not able to act with the unity of
a crowd.
Defying Audiences, The Mass Market.
Media producers and institutions like to think of audiences in groups, and this a true statement of advertisers who have targeted groups of consumers in the past.
The producers of media texts and the advertisers who used them were if anything even more interested in these audiences who they could contact through the new media. To investigate exactly how large their share of the mass market was, television companies and advertisers pioneered new techniques of market research which involved quantitative surveys where they attempted to count how many people they reached.
The most obvious example of this is the system of television ratings which still has enormous effect on the workings of TV stations. You may be able to think of a show that you enjoyed which was taken off because it did not achieve high enough ratings. If so you may agree with the thinking of Todd Gitlin:
Monday 1 December 2008
Institution Case Study : British independent film institution
Pathe is a Independent British Institution which was established in Paris, France 1890`s and it was established in London 1902. The founder of the institution was Charles Pathe whom pioneered the development of the moving image.
Over the last 30 years this material has been used extensively around the world in television programmes, home videos, advertisments, corporate productions and, most recently, in web publishing.
The National Lottery Funding has given Pathe new opportunities to fund diffrent aspects of the company such as developing the Pathe website and digital distributions. It was announced that a French-owned consortium had grabbed the largest chunk in the British lottery cash pot, at £33 million ($62 million),
British Pathe are owned by the Daily Mail and General Trust Group. British Pathe footage sales are now managed by ITN Source.
Distribution - library The year 2001 saw the setting up of a single management team for all distribution activities - theatrical, video, television and international sales. In the United Kingdom, Pathé Distribution Ltd., a subsidiary of Pathé Entertainment Ltd., is responsible for theatrical and video distribution.
The sectors in which Pathé operates today are:
Cinema:
production
distribution to theatres and homes
the international management of a catalog of more than 500 films
movie theaters
production
distribution to theatres and homes
the international management of a catalog of more than 500 films
movie theaters
Cable and satellite television networks:
Pathe UK have producd movies such as Adulthood : Essex Boys
Thursday 6 November 2008
Self Evaluation
Attainment
3. I gave myself a 3 because i feel that iam trying my best in media and my objective is to come out of the lesson and have had learnt something new.
Effort
2. I gave myself a 2 becuase i contribute in class and as much as possible & i work well in group tasks that are set to me. I give my opinions and thoughts in these tasks.
Punctuality
Submission and quality of homework
2. I gave my self a 2 because i always complete my homework and hand it on the deadline. The quality of my work is good but i feel that it can be much better.
Ability to work independently
2. I gave my self a 2 becuase i feel that i work efficiently independently but i do sometimes need assitant from fellow peers.
Quality of writing
3. I attempt to use all the media language terms but still need to understand them clearly. I do have good English grammar so that is something i feel i do well.
Organisation of Media folder
1. I place my media sheets in seperate folders, one for Ms Holliday and the other for Ms Jones. I have all the sheets so when i have to go back and revise from them, i will know where to find them.
Oral contributions in class
3. I do contribute in lessons orally but i feel that i can say much more. Giving more opinions on topics is what i have to progress on .
Punctuality
2. I gave my self a 2 because i arrive to lesson on time and attend every lesson however on some occasions my punctuality has been not excellent.
www.
I have organised my media folder well so that it is easy for me to look for something
Understand the difference between Broadcasting, Print and E-Media.
Put all my effort in homeworks and assigements.
EBI.
Read through my notes in free time for revision
Contribute more in class
Work the best to my ability
3. I gave myself a 3 because i feel that iam trying my best in media and my objective is to come out of the lesson and have had learnt something new.
Effort
2. I gave myself a 2 becuase i contribute in class and as much as possible & i work well in group tasks that are set to me. I give my opinions and thoughts in these tasks.
Punctuality
Submission and quality of homework
2. I gave my self a 2 because i always complete my homework and hand it on the deadline. The quality of my work is good but i feel that it can be much better.
Ability to work independently
2. I gave my self a 2 becuase i feel that i work efficiently independently but i do sometimes need assitant from fellow peers.
Quality of writing
3. I attempt to use all the media language terms but still need to understand them clearly. I do have good English grammar so that is something i feel i do well.
Organisation of Media folder
1. I place my media sheets in seperate folders, one for Ms Holliday and the other for Ms Jones. I have all the sheets so when i have to go back and revise from them, i will know where to find them.
Oral contributions in class
3. I do contribute in lessons orally but i feel that i can say much more. Giving more opinions on topics is what i have to progress on .
Punctuality
2. I gave my self a 2 because i arrive to lesson on time and attend every lesson however on some occasions my punctuality has been not excellent.
www.
I have organised my media folder well so that it is easy for me to look for something
Understand the difference between Broadcasting, Print and E-Media.
Put all my effort in homeworks and assigements.
EBI.
Read through my notes in free time for revision
Contribute more in class
Work the best to my ability
Tuesday 4 November 2008
Broadcast Media Text
Tv Series Text:
Prison Break
Prison Break is an American action/serial drama television series that premiered on the Fox Broadcasting Company on August 29, 2005. It is produced by 20th Century Fox Televison.
The series revolves around two brothers; one who, as of the pilot, has been sentenced to death for a crime he did not commit, and the other, a genius, who devises an elaborate plan to help him escape prison. An engineer (Wentworth Miller) installs himself in a prison he helped design, in order to help his brother (Dominic Purcell), a death-row inmate who insists he did not commit the crime for which he has been sentenced to die and help him escape.
Prison Break is currently running on its 4th Season and it enjoyed by millions of viewers worlwide has it has very succesful televison ratings.
http://www.fox.com/prisonbreak/
Film Text:
Felon
Felon is a American drama, crime genre film which was produced by Stage 6 films. It was released in cinemas on the 19 July 2008.
The family man Wade Porter is living the American Dream with his girlfriend Laura and their son Michael: they have a nice house, he has just raised a loan to make his company grow and they are going to get married. However their dream becomes a nightmare when Wade unintentionally kills a burglar that had broken into their house in the middle of the night on his lawn. He is sent to trial and accepts a deal proposed by the prosecutor, being sentenced to three years in prison. During the transportation, there is an incident in the bus and Wade is framed and sent to the maximum security wing under the command of the corrupt Lieutenant Jackson. His cell-mate John Smith that was sentenced to life revenging the death of his family befriends Wade and gives helpful advices and hope to Wade to return to his family.
The critical reception of the film was very positive from critics and is based on a true story.
http://www.sonypictures.com/homevideo/felon/
The TV text & Film text are linked because it is an prison related genre. Both text represent the ideology of prison life and how life it portrayed as an inmate in a confided prison.
Felon
Felon is a American drama, crime genre film which was produced by Stage 6 films. It was released in cinemas on the 19 July 2008.
The family man Wade Porter is living the American Dream with his girlfriend Laura and their son Michael: they have a nice house, he has just raised a loan to make his company grow and they are going to get married. However their dream becomes a nightmare when Wade unintentionally kills a burglar that had broken into their house in the middle of the night on his lawn. He is sent to trial and accepts a deal proposed by the prosecutor, being sentenced to three years in prison. During the transportation, there is an incident in the bus and Wade is framed and sent to the maximum security wing under the command of the corrupt Lieutenant Jackson. His cell-mate John Smith that was sentenced to life revenging the death of his family befriends Wade and gives helpful advices and hope to Wade to return to his family.
The critical reception of the film was very positive from critics and is based on a true story.
http://www.sonypictures.com/homevideo/felon/
The TV text & Film text are linked because it is an prison related genre. Both text represent the ideology of prison life and how life it portrayed as an inmate in a confided prison.
Wednesday 15 October 2008
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